What is a white label casino?

If you’re an avid online gambler, chances are you’ve heard about white label casinos. We’ve received quite some questions about what white label casinos are, how they operate, and if they’re trustworthy. In this article we’ll answer all your questions, and will hopefully fully clarify what to expect from an online casino that runs on a white label platform!

What is a whitelabel casino?

Launching an online casino is expensive. Very expensive. Think about all the licenses you need to apply for, costs for employees and not to mention building your own platform. Needless to say, many people decide not to take the plunge. Building everything from scratch is not the only option though – this is where white label solutions come in. A white label solution basically offers a casino “template” which can be customized to fit with your casino idea. Think about large factories that sell a standard product to multiple companies, which are then labeled by those companies to form their own brand. Launching an online casino via a white label platform takes away a lot of hassle, and has the benefit to also be a lot cheaper. Often the white label companies also take care of customer support. This way, the person who started the casino only has to worry about day to day operations such as payouts and marketing. Just like when playing at a non-white label casino, always make sure that they have a valid gambling license. When fully licensed, the casinos have to follow strict rules and regulations.

Popular whitelabel casinos

Nowadays, there’s an abundance of choice when it comes to good white label casinos. To give you an idea of some good options, we’ve listed three of our top choices below:

Play Club

PlayClub screenshot Playclub is a relatively new online casino that is owned by Digital Energy Ltd. The games you can play there are powered and operated by Aspire Global International LTD, formerly known as Neogames. Aspire Global is a Malta based company that was founded in 2005. They’re well  known for offering complete iGaming solutions. Aspire Global holds a whopping 6 licenses and is a company we’re very familiar with. We can safely say that they are 100% trustworthy. Playclub is a fun online casino that offers a large variety of (video) slots, live casino games and a nice variety of scratch cards. They offer a nice welcome bonus to new players, which consists of a deposit bonus of 100% up to €200 + 100 free spins. Play Club also allows players to save up points and has a wonderful VIP program in place which offers 7 different levels.

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Nightrush ScreenshotThe slogan of this casino is “Play till Morning”, which makes it the perfect online casino for all night owls out there. Nightrush is a trademark of Blackstone Systems, which is managed by Bethard Group Limited. Like so many others, Bethard is located on the sunny island of Malta. Nightrush has a fresh lay-out, using bold colours like lime green and pink. Lovers of (video) slots will definitely not get bored, since Nightrush offers games of a variety of industry leading game providers such as NetEnt, Microgaming, Evolution Gaming, NYX, Quickspin, Yggdrassil, Thunderkick and ELK studios. If you don’t have an account at Nightrush yet, you’re in luck – because they offer a pretty interesting welcome bonus. The welcome package is divided over two nights. On your first two deposits you’ll receive 100% bonus up to €500!

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Casinoluck ScreenshotYet another brand on which the games are powered by Aspire Global, Casinoluck is fun online casino that understands that customer satisfaction is very important. They offer a wider variety of deposit methods and pay-outs are always processed within 24 hours. They also regularly offer extensive promotions that will definitely keep you on the edge of your seat. Whether it’s a deposit bonus, slot promo, raffle or blackjack marathon – they have it all. New players will be welcomed with a bonus of 100% up to €150 + 150 free spins. The free spins can be activated on one of NetEnt’s most popular slots: Starburst.

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